Whether you are looking for a new position in solar, wind power, energy efficiency or similar, or are seeking more projects in your current role, having a good LinkedIn profile can help unlock the door so you can start a conversation with your prospective employer or client to get that clean energy job.
Here are four things your LinkedIn profile needs for your next clean energy job:
- Back up any claims with details
- Use the same phrases that recruiters typically use when advertising the clean energy job you are looking for
- Have others sing your praises by requesting recommendations
- Show that you are up to date by providing evidence of recent learning or qualifications
Back up any claim with details
Phrases such as “extensive leadership experience,” “highly experienced solar PV installer”, “EPC master” mean little unless you can back it up with details. For example, saying you have “installed over 500 residential and over 50 commercial rooftop PV systems as the lead installer” has a lot more credibility that simply saying you are a highly experienced solar PV installer. And photos or videos of you doing your work can also add extra credibility. For example, the photo below shows that this installer does a neat job, and takes workplace safety seriously, evidenced by the harness.
Use the same phrases that recruiters typically use when advertising the clean energy job you are looking for
Lets say, for example, that you are seeking a job as a energy manager looking after a portfolio of buildings and have experience in building energy management, preferably as a portfolio energy manager. The phrase “energy manager” in your profile or details of your work experience could be a little too vague. If a recruiter is doing a search on LinkedIn the search terms used could be “portfolio energy manager” “building energy manager” “commercial building energy manager” “high rise energy manager” or similar. So try to use terms that are search friendly on LinkedIn and match quite precisely the sort of job or project you are looking for.
Have others sing your praises by requesting recommendations
Third party recommendations back up any claims you have made about your own skills. For every one of your recent positions you should be seeking at least one, but preferably two or more third party recommendations you can feature on your LinkedIn profile. Ideally have those recommendations align with the sort of projects or clean energy job you are seeking.
Show that you are up to date by providing evidence of recent learning or qualifications
We all know that knowledge is growing exponentially. At the same time, its easier than ever before to learn something. If you are over 40 you can remember that back when you were at school what you could learn was largely constrained to who you knew, the books you had access to, and the classes you attended, whether face to face or by distance. Those mostly geographical and socioeconomic constraints to learning have now largely disappeared. Its both easier to learn, and easier to teach now, than ever before, with a few clicks or swipes.
Yet, from personal experience in recruiting for clean energy jobs, many people once they have a job appear to not be interested in taking their learning outside their direct experience. Candidates who show an interest in learning and improving, of all ages, tend to jump out. It indicates a curiosity, a humility, a work ethic and an enthusiasm that recruiters love.